Sunday, November 27, 2011
CHRISTMAS REMEMBERANCE CEREMONY OR FUNERAL HOME MARKETING CEREMONY.
Please enjoy this while you read, it makes me sit and think.
Christmas is coming!
I wish no ill will on anyone or their desire to help others, lets just be honest about why we do it and the drive behind our efforts.
This is one of the busiest times of the year for businesses, corporate and independent, large and small. This also includes the funeral industry. Now granted, no one can predict death to make it possible for the funeral industry to market its services at Christmas more reasonable over any other time of year. There is really nothing joyful or festive surrounding the death of a family member or friend. Quite the contrary, it is difficult.
So those in the industry sat down and put their heads together and tried to create a plan that could best market and serve the funeral industry. This through the loss of a family member or friend, focusing the families tragic loss around Christmas time. This is what they came up with.
Pre-Need Funeral Insurance
Pre-need, what is that? What good could it possibly be other than to provide payment for services when the insured individual dies. Pre-need funeral insurance are NUMBERS! In the funeral industry, those numbers are guaranteed business, AND also increase the value of the funeral home should the owners decide to sell or should a buyer be looking at the funeral home, they would ask to look at the pre-need files that are on hand to see if those numbers would make it worth the $850,000 that the seller was asking for, if that.
The Christmas Remembrance Ceremony
A vast majority of those that have Memorial Services in their facilities do not do this with a desire to assist you in the grieving process. You will be asked to bring a picture of your loved one if invited, there will be candles, lots and lots of candles, pictures of services gone by, the candle lighting ceremony, or something that will bring very, very strong emotions to you at a pinnacle moment, at this time you will be in the depth of the ceremony, and you will be approached to commit to something, even if its just a phone number, it is referred to as a lead. These are of great value, read on and you will understand.
A funeral home or pre-need insurance sales person will pay up to $75 for a single lead from their corporate office. These leads are of great value to an agent and a funeral home. For them to be able to canvas the floor with prospective clients such as yourself for free is a godsend and will appear as if intoxicating.
Now lets ensure we take notice of the list with your families name on it and the carefully blank lines underneath the deceased name, this list will be on a hand carried clip board and each employee will be designated to acquire so many names with phone numbers or better yet, addresses for future contact or to “send an invitation for next years memorial service”.
Now, I’m not telling you to stay away from the “list” people, but you don’t have to share anything with them. The point being here is that the one and ONLY reason you have been invited to this event was to help start re-stuffing the corporate pre-need coffers with all those pre-needs that have been used over the year for that specific funeral home. Also, if this facility is on cemetery grounds, perhaps they can get you to purchase a piece of property as well on the extended payment service plan making payments over time. You may even be asked to provide names of family or associates you may know along with phone numbers, the insurance sales representatives get quite bold, almost as if in a frenzy, it can almost be identified as "disgusting" if you knew what you were watching unfold before your very eyes.
You will hear all the lines like:
~Surly if you can afford to buy little Jimmy a bike you can give him “peace of mind” by ensuring he does not have to go through what you went through with your Dad………
~Perhaps you can speak to your Mom and encourage her to do the right thing………
~We have such affordable plans and in the end the only positive thing that will come out of this is your family will not suffer when you are gone……….
Never mind the opulent decorated settings that have nothing to do with memorialization of your loved one. This is the stage laid out to target a grieving family during the holiday season who has lost a loved one in the previous year. This is a deplorable practice, manipulating and preying on your emotions and tugging on your heartstrings for financial and monetary gain. It is a sham.
This is done because you will be missing your loved one the most at this time.............., they know this. They hope you do!